Senior marketing judgment, minus the overhead.
Zumi Global runs go-to-market, brand, acquisition and marketing operations for companies that need results, not headcount.
Senior operators, not account managers
Every engagement is run by someone who has built and run a marketing function before, not a junior account manager reading from a template.
Scope in writing before work starts
Every engagement starts with a written scope and a list of deliverables, so there is no ambiguity about what is included.
Reviewed on a set cadence
Work is checked against agreed goals on a fixed schedule, not once a quarter when it's too late to adjust.
Why marketing stalls
Three things get in the way before results ever show up.
Marketing is scattered across freelancers
A freelancer runs ads, another writes content, and no one is accountable for how the pieces add up.
The plan lives in a slide deck
A strategy document gets approved once and then sits unopened while the actual work drifts from it.
No one senior owns the outcome
Everyone involved is responsible for a task, but no one is responsible for whether the numbers move.
What we do
Five ways to bring senior marketing judgment into the business.
Go-to-market & positioning
We define how the business enters a market or a new segment, and the language a sales team can actually use. Positioning gets tested against real conversations, not workshopped in a vacuum.
- Market and category framing
- Messaging and positioning documents
- Sales enablement handoff
Brand & content
We build a brand voice and a content system meant to be used week after week, not a style guide that sits in a shared drive. Content gets produced against a plan, not improvised.
- Brand voice and messaging guidelines
- Content systems and editorial calendars
- Website and campaign copy
Acquisition, paid & organic
We run paid media on the platforms that fit the business and build organic channels that compound over time. Every channel reports into the same set of numbers.
- Paid social and search campaigns
- SEO and organic content distribution
- Landing pages built to convert
Marketing operations
We structure the CRM, connect automation between tools, and build reporting that makes the rest of the work measurable. Decisions get made from the same dashboard, not from memory.
- CRM structure and pipeline setup
- Marketing automation workflows
- Analytics and reporting dashboards
Fractional marketing leadership
A senior marketing lead joins the team part-time to run the function day to day, set priorities, and manage the freelancers and tools already in place. Not advice from the outside, direction from the inside.
- Part-time senior leadership
- Ownership of the marketing roadmap
- Direct management of existing team and vendors
How we work
A straightforward path from first call to ongoing work.
A working call to understand the business, the current marketing setup, and what's actually getting in the way.
A written scope and set of deliverables, matched to one of the three formats below, before any work begins.
The work happens against the written scope, with a single point of contact managing the pieces.
Progress is checked against the agreed goals on a set cadence, and the plan adjusts when the market does.
The fit test
A marketing plan only works if…
Before we call anything a plan, it has to hold up against a short list of tests.
- 01It survives a change in budget mid-quarter.
- 02Someone senior owns the outcome, not just the task list.
- 03It's written down, not just discussed in a meeting.
- 04Every channel reports into the same numbers.
- 05It still makes sense if one freelancer leaves.
- 06It explains why, not just what.
- 07It fits the sales cycle the business actually has.
- 08It gets reviewed on a schedule, not only when something breaks.
Ways to work with us
Three formats. One senior team behind all of them.
Sprint
A focused, six-week engagement to solve one problem and hand off a working plan.
- A written scope and timeline
- Direct work with a senior operator
- One core problem solved end to end
- A handoff plan the team can run with
Retainer
Ongoing execution across one or more services, scoped and reviewed on a monthly cadence.
- A monthly scope of work
- A single point of contact
- Regular reporting against agreed goals
- Room to add or drop services as priorities shift
Fractional lead
A senior marketing lead embedded part-time to run the function and report on agreed goals.
- A part-time senior lead on the team
- Ownership of the marketing roadmap
- Direct management of freelancers and tools already in place
- Regular reporting to founders or leadership
Who this is for
This is a fit if
- The business has product-market fit and needs marketing to catch up.
- Marketing is currently scattered across freelancers with no one senior overseeing it.
- Leadership wants a written plan they can hold someone accountable to.
- The company needs senior marketing judgment but isn't ready to hire a full team.
This isn't the right fit if
- The business is still validating whether the product has a market.
- There's no budget set aside for paid channels or tools.
- The goal is a guaranteed result by a specific date.
- Decisions need sign-off from more than two people before anything ships.
What clients say
“They wrote down a scope before touching anything, and then they actually worked to it. That alone put them ahead of every freelancer we'd used before.”Daniela R., Founder, B2B SaaS company
“Having someone senior actually own the outcome changed how the rest of the team showed up to meetings. Fewer opinions, more decisions.”
Marcus T., Marketing lead, logistics company“We'd tried a retainer with an agency before and never knew what we were paying for. This time the scope was in writing from week one.”
Priya S., Co-founder, consumer products company“What we needed wasn't more ideas, it was someone to run the function. That's what we got.”
Julián M., CEO, professional services firmFrequently asked questions
A working conversation about the business, the current marketing setup, and what's getting in the way. We leave the call with enough context to propose a scope, not a sales pitch.
Every engagement is scoped and quoted after the discovery call, based on the format and the work involved. We don't publish a price list because a Sprint for a small startup and a Retainer for a large company aren't comparable.
No. Marketing outcomes depend on market conditions, budget, and execution on both sides, and no responsible marketing partner promises a guaranteed number. What we commit to is a written scope, senior work, and regular reporting against agreed goals.
A senior operator who has run a marketing function before, for every engagement. We don't hand off client work to a junior team member you've never spoken with.
Yes. Many engagements start as a six-week Sprint to solve one problem, then move into a Retainer once the scope of ongoing work is clear.
Yes. We work with companies in the United States and Latin America, in English and Spanish. Ad accounts, CRMs, and reporting are set up to match wherever the business already operates.
Tell us where the marketing function stands today
A short discovery call is the fastest way to get a scope and a format that fits. No commitment, no pitch deck.
Prefer email?
info@zumiglobalco.com